The Importance of Reviews

April 10, 2018by mike karns

The Importance of Reviews

the-importance-of-reviews

Reading Reviews The Right Way


The complete guide for reading, leaving and understanding door service reviews.


Choosing the Right Residential or Commercial Door Service Company is no easy accomplishment. There are lots of companies to choose from with little to no information on their values and quality of technicians. Every residential and commercial door service provider tends to have similar ratings at the surface. Luckily, this article will teach you how to use reviews as your sword to cut through misleading reviews when determining the best door service provider for you. Here is everything you to know about why the door experts of A 24 Hour Door National are the right choice for your emergency door service needs, based on their online reviews.

It’s 2018. . .

Most of us are online shopping experts.

We rarely settle for something at retail value in a store when we can find something cheaper online. That strategy works fine when it comes to common products but not when it comes to residential or commercial door service. When it comes to emergency door service in Buffalo, Cincinnati, or Philadelphia you can’t afford to make the wrong choice.

Think about it…

When its the middle of the workday and your overhead steel door locks up, do you have the time or budget for poor service?
When talking about trusted local door service, A 24 Hour Door National knows what it takes to deliver reliable service, right when you need it. When it comes down to it, finding that reliable-professional-door service can be a daunting commitment. Lots of companies to choose from with little to no information on their values and quality of technicians. Every residential and commercial door service provider tends to have similar ratings at the surface. Luckily, this article will teach you how to use reviews to determine the best door service for you.
First things first we want you to think about the following:

Just because you read reviews, do you really know what you are reading for?

Think about how it was before the internet…
Customers, like yourself, would gather information for buying decisions by reading consumer reports or articles in publications. Or, you would ask your family or friend for a local trusted door service company they recommend. Long story short, if you were considering the door service provider to call for emergency door service, you would have to trust your gut. Even today it is hard to figure out what commercial door service company you can trust with your overhead steel door. Or what residential door service you can trust to fix your broken garage door. In your experience, when was the last time you left a review? If recent, was it due to incentive provided by the company being reviewed to provoke (or control) your actual opinion. If yes, don’t worry, most people would consider it worth the 5-star review to forgo their honest opinion of their experience given you can score a discount or service voucher. Businesses that try to control the feedback about their operations can actually be more harmful than facing the critics’ head on.

Without further ado…

Eight rules for reading reviews correctly:

1-Toggle the “Most Helpful” & “Most Recent” Filters:

These filters are crucial so that you can not only see what reviews people found helpful due to legitimacy, but also the reviews over a timeline. Looking at reviews over a timeline is critical so that you can spot repetitive fraudulent reviews or the negative or positive progress of what’s being reviewed towards better or worse.

2- Be wary of overly positive reviews:

We’ve all seen it, there’s nothing but 5-star reviews, they must be awesome. Not saying they aren’t (because we are), we are merely suggesting you read until you find a negative review to get a whole idea.

3-Be wary of overly negative reviews:

It’s a shame to see, but every industry has companies who would rather slander their competition instead of bettering their establishment.

4-Quantity over Quality:

As demonstrated above, the quality of reviews is important but can be misleading. More times than not, customers aren’t going to be articulate writers with well-versed commentary. If there tends to be a lot of the same opinion, it can generally be proven true.

5-Be sceptical of Reviews with too much detail:

Reviews that seem to be written with extreme detail of things that tend to look like just what the consumer would want to hear can be subject to paid review boosting companies. Reputation management companies take the things service providers want to be said about them and do just that.

6-Discount the list of features’ reviews:

We’ve all seen the reviews that list every attribute in the book about the product/business being reviewed. That being said, it is good to know the features you are looking for before your research.

7-Comparison is Clutch, but not common:

As door service contractors, we like to play nice, but every so often you get the person who went from a very bad experience to a good one which always leaves an emotional, but constructive review.

8-Be that Quality Review:

You can help the online review community yourself by laying out informative, comparative-reviews that portray our product/service/company in easy to read language.